Michael Jordan | Marden's Keys To Success

Michael Jordan (1963 - present)

Michael Jeffrey Jordan is a retired American professional basketball player and active businessman.

It has been said: "By acclamation, Michael Jordan is the greatest basketball player of all time."

Jordan was a hugely marketed athlete and was a large part of popularizing the NBA around the world in the 1980s and 1990s.

He had an outstanding career at the University of North Carolina where his individual accomplishments include 5 MVP awards, 10 All-BA First Team designations, 9 All-Defensive First Team honors, 14 NBA All-Star appearances, 3 All-Star Game MVP awards, 10 scoring titles, 3 steals titles, 6 NBA Finals MVP awaards, and the 1988 NBA Defensive Player of the Year Award.

He holds the NBA records for the highest scoring average (30.12 points per gaem) and the highest play-off scoring average (33.4 points per game).

In 1999 he was voted the greatest North American athlete of the 20th century and voted 2nd. to Babe Ruth by the Associated Press for athlete of the century.

He was elected to the basketball Hall of Fame on April 6th, 2009.

Watch this video clip to see top 10 slam dunks:

Jordan still holds the record for points in a play-off game with 63.

Jordan kept busy after his retirement by staying in shape, playing golf in celebrity charity tournaments, spending time with his family in Chicago, promoting his Jordan Brand clothing line, and riding motorcycles.

Since 2004, Jordan has owned the Michael Jordan Motorsports Suzuki, a professional closed-course motorcycle roadracing team that competes in the premier Superbike class sanctioned by the American Motorcyclist Association

Jordan and his then-wife Juanita pledged $5 million to Chicago's Hales Franciscan High School in 2006, and the Jordan Brand has made donations
to Habitat for Humanity and a Louisiana branch of the Boys & Girls Clubs of America.

His competitiveness was largely down to his well-known work ethic.

Jordan is one of the most marketed sports figures in history. He has been in promotions for brands such as Nike, Coca-Cola, Chevrolet, Gatorade, McDonald's, Ball Park Franks, Rayovac, Wheaties, Hanes, and MCI.

Jordan is famous for his "Jumpman" logo, a silhouette used by Nike to promote the Air Jordan shoes and they createed a signature shoe called the "Air Jordan."

Nike later spun off the Jordan line into its own division named the "Jordan Brand".

Jordan's yearly income from the endorsements is estimated to be over forty million dollars. And when Jordan's popularity as a player was at its highest point the Bulls regularly sold out every game they played in, whether home or away.

Because of this, Jordan set records in player salary by signing annual contracts worth in excess of $30 million US dollars per year.

Most of Jordan's endorsement deals, including the first deal with Nike, were engineered by his agent, David Falk. Jordan has said of Falk that "he's the best at what he does", and that "marketing-wise, he's great. He's the one who came up with the concept of 'Air Jordan.'"

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